I was recently asked by a young manager who manages bloggers, how do I keep my customers. And what do I do if a customer is not happy with the outcome. I ask if he set the right expectations with his client before taking on the job. He said no. To him, he wanted to try and agreed to his client’s demands just to close the deal. In the field of communications and I believe in the world of business development and sales, such scenario is very common. And if one does not set the right expectations with one’s client from day one, the moment we take on the job, we are already at a trust deficit. There is a saying ---” A relationship without trust is like a car without gas. You can stay in it for as long as you want but it won’t go anywhere.” If a person think long term, no matter how small the project or sale amount is, the moment we take it on we must do all we can to meet our clients’ expectations and perform to the best of our ability. It is indeed a MUST to first and