Citrine One

STRATEGY 3: ENGAGE             There are many type of crisis that may happen in the life of an organisation or business. Here are some examples of the more common ones that may occur: Natural crises Technological crisis (downtime or breakdown on network) Confrontational crisis Crisis of malevolence Crisis of organizational misdeeds Crisis of skewed management values Crisis of deception Crisis of management misconduct Workplace violence Workplace accidents which resulted in death/injury Rumors In reality, of course there a lot more types of crisis that may occur. So, generally how does one know if a crisis has occurred? Essentially, crisis management is the process by which an organisation deals with a major event that threatens to harm the organisation, its stakeholders, or the general public. Three elements are common to most definitions of crisis: (a) a threat to the organization, (b) the element of surprise, and (c

STRATEGY 2: NEUTRALISATION Many organisations have found their reputation in a compromised position when fake news or untruths are spread pervasively on the social media. The consequences can be damaging and some impacted not only their reputation but loss of finances as well as having to address trust deficits amongst their stakeholders, their employees and the public at large. With the proliferation of the internet and social media, negative news about the affected organisation is now more pervasive than ever. The virality of the news reaches a wider spectrum of audience. Most companies or organisations find themselves unprepared, and hence suffered the consequences. However in reality, there are ways for a crisis to be better handled or pre-empted. A company or an organisation can prepare themselves to address any crisis in quick time by first and foremost develop a good communication infrastructure which includes the following: a)          Communication polic

STRATEGY 1: DROWNING Our expectations in this digital world today are getting higher as days go by. We expect instant response, transparent and truthful news as well as information on the go because social media platforms are in the trend now. Social media is no longer just a platform for the millennials only, but every one of us young and old, regardless of age groups are now using it for various reasons. When a crisis hits, there’s not a moment to lose. According to Cerebra social media crisis survey, more than half of the businesses had experienced crisis on social media before, and 58% of the respondents rated that the crisis has given critical impact to their businesses.  On top of that, Everbridge study finds 58% of organizations lack social media strategy during crisis. Anger is the emotion that spreads easily over social media. Even a small issue will have the potential to go viral.   As business owners, reputation means a lot to us. We cannot afford to put o