The word ‘crisis’ when written in Chinese appears as two characters that spells out ‘opportunity’ and ‘danger’. Hence, the Chinese always believe when a crisis strikes, it is best to stay calm and think of ways to turn it around. Instead of turning defensive, we need to learn to turn the situation around to a positive situation or at best an opportunity. When a crisis or issue strikes, there is not a single moment to lose. Many organizations turn into panic mode due to a tarnished reputation. In today’s quick cycle of news where verification and ethical news sharing continue to be lacking, many companies, organizations and governments are affected by fake news that can lead to not only financial losses but create a negative image amongst stakeholders, employees and even general public and damages their reputation built over many years. Let’s take a look at a local issue back in 2017 which affected a well-known brand, Bata, a shoemaker company which lost about RM500,000 with