We live in the world of digital media where news has transformed in form, function and delivery. As much as the traditional media houses have embraced digital platforms such as Facebook, Instagram and Twitter, the harsh truth is news no longer breaks in the newsrooms. It happens through viral videos, FB complaint rants, Twitter polls and often times through whom we call citizen journalists. Opinion and judgements are instant and louder and easier to disseminate. A smartphone with stable Internet connection creates dozens of self-appointed reporters, influencers and thought leaders. While this burst in freedom of speech and space for opinions is by far a historic change in the information landscape, there are still glaring issues that should and must be addressed. The main focus here is ethics and why it should be practiced. Ethics are values that are applicable to the common person in ensuring credibility and integrity especially while sharing news. The media are bound by t