Skip to main content

CONTACT

Address:
Unit 1812, Level 19, Boutique Office (B01-D), Menara 2 (Pillar 11) KL Eco City, 
No 3 Jalan Bangsar, 59200 Kuala Lumpur, Malaysia.


Telephone: +603 2775 5800.   
Website: www.citrineone.com
Facebook: Citrineone
TwitterCitrine_One
LinkedIn: Citrine One Sdn Bhd

Comments

Popular posts from this blog

Trust is Earned when Action meets Words

I was recently asked by a young manager who manages bloggers, how do I keep my customers. And what do I do if a customer is not happy with the outcome. I ask if he set the right expectations with his client before taking on the job. He said no. To him, he wanted to try and agreed to his client’s demands just to close the deal. In the field of communications and I believe in the world of business development and sales, such scenario is very common. And if one does not set the right expectations with one’s client from day one, the moment we take on the job, we are already at a trust deficit. There is a saying ---” A relationship without trust is like a car without gas. You can stay in it for as long as you want but it won’t go anywhere.” If a person think long term, no matter how small the project or sale amount is, the moment we take it on we must do all we can to meet our clients’ expectations and perform to the best of our ability. It is indeed a MUST to first and

Media Ethics in the Age of Citizen Journalism

We live in the world of digital media where news has transformed in form, function and delivery. As much as the traditional media houses have embraced digital platforms such as Facebook, Instagram and Twitter, the harsh truth is news no longer breaks in the newsrooms. It happens through viral videos, FB complaint rants, Twitter polls and often times through whom we call citizen journalists. Opinion and judgements are instant and louder and easier to disseminate. A smartphone with stable Internet connection creates dozens of self-appointed reporters, influencers and thought leaders. While this burst in freedom of speech and space for opinions is by far a historic change in the information landscape, there are still glaring issues that should and must be addressed. The main focus here is ethics and why it should be practiced.   Ethics are values that are applicable to the common person in ensuring credibility and integrity especially while sharing news. The media are bound by t

Tips to manage crisis on social media

STRATEGY 3: ENGAGE             There are many type of crisis that may happen in the life of an organisation or business. Here are some examples of the more common ones that may occur: Natural crises Technological crisis (downtime or breakdown on network) Confrontational crisis Crisis of malevolence Crisis of organizational misdeeds Crisis of skewed management values Crisis of deception Crisis of management misconduct Workplace violence Workplace accidents which resulted in death/injury Rumors In reality, of course there a lot more types of crisis that may occur. So, generally how does one know if a crisis has occurred? Essentially, crisis management is the process by which an organisation deals with a major event that threatens to harm the organisation, its stakeholders, or the general public. Three elements are common to most definitions of crisis: (a) a threat to the organization, (b) the element of surprise, and (c