STRATEGY 1: DROWNING Our expectations in this digital world today are getting higher as days go by. We expect instant response, transparent and truthful news as well as information on the go because social media platforms are in the trend now. Social media is no longer just a platform for the millennials only, but every one of us young and old, regardless of age groups are now using it for various reasons. When a crisis hits, there’s not a moment to lose. According to Cerebra social media crisis survey, more than half of the businesses had experienced crisis on social media before, and 58% of the respondents rated that the crisis has given critical impact to their businesses. On top of that, Everbridge study finds 58% of organizations lack social media strategy during crisis. Anger is the emotion that spreads easily over social media. Even a small issue will have the potential to go viral. As business owners, reputation means a lot to us. We cannot afford...
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